Let's be honest about what this is.

I'm not here to save the world. I make chewable rubber toys of whoever's been hogging the news, and I sell them to people whose dogs appreciate some honky goodness to chew on.

The idea started in 2021 as a bit of a joke - peak COVID, a few too many lockdown beers, and a certain orange geezer on telly 24/7. By the end of the night the idea had legs: a chewable rubber Trump for your dog. A few weeks later I had 1,000 of them stacked in my bedroom and no option but to sell.

Here's the part I'll be frank about: I've got a finance degree and a day job to go with it. I could've gone back to uni and maybe tried my hand at a masters. Instead I figured the fastest way to actually learn how a business works is to build a stupid one and make every mistake personally. Turns out experience really is the best teacher — mostly because of the bank account damage.

I also don't have a political bone to pick. My honest take is that I judge things on whether they're a good idea, none of this 'left' or 'right' nonsense — and a rubber world leader your dog can chew on is objectively a very good idea. Some shops have told me get ****ed, assuming I was taking a side. Meanwhile I've sold plenty of toys to people who don't even own a dog but love Trump. Make of that what you will. I just make the toys.

So no — we're not solving quantum mechanics over here. We're making durable latex parodies of powerful people and giving your dog something safe to sink its teeth into. If that makes you laugh, you're my kind of customer.